Here is how you can define great content:
Your site visitor can confidently state one of the following after visiting your website:
- I learned something today
- I learned something that I can use today
- I learned something that will help me or my business directly today
- I learned something that I can put into use on a daily, monthly, quarterly or annual basis
- I learned something that will save me time, money or misery
- This is just what I was looking for, I didn’t waste valuable time and I will be returning to this website
In the process of achieving one of these goals, your content will provide your site visitors with a “takeaway.” As opposed to content that acts as a space filler or that is designed purely for SEO, great content brings a sense of value to your site visitor. They like what they read and they feel like they are the benefactors of quality writing and informative content.
Whether a website is a blog or a commercial site dedicated to a product or service, the need for great content is equally important. With the addition of the Panda update to the Google algorithm, quality content is even more important than ever.
We only believe in great content. Anything less is embarrassing.
© 2011 K Richard Douglas
