We have always been big supporters here of useful, quality content that provides site visitors with a “take-away.”  Now, the Google freshness update seems to be saying that fresh content will be another important component of their algorithm. Those changes should show up in search results fairly quickly, as the timestamp on newly updated content shows up in SERP’s in a big way.

In some ways, this is an interesting development for researchers like me.  I generally run custom searches when using Google with recency as a primary criteria to begin with.  I like updated information and I want to know that the research I’m doing includes the most up-to-date facts available. This ranking criteria will favor those sites to begin with now.  For website owners who have static webpages that are frozen in time, this may not be so good. Newer is better.

RSS becomes even more important with this freshness emphasis and sitemaps are helpful also. Remember, this is just one more good reason to add high quality content on a regular basis. Is that advice self-serving?  Yes, of course it is, but it is also important for keeping your business’s online presence in front of people who are running searches.

The irony here is just like the old saying about the shoemaker’s children going barefoot…..we spend so much time writing for others that we neglect our own site.

© 2011 K Richard Douglas

Jason’s design won out over the work of nearly three dozen other designers who submitted
263 total design concepts for our new logo.

The new logo is two shades of blue and gold and features an emblem approach, including a shield with the globe and our initials prominently highlighted. Behind the shield is a gold fountain pen that bears our initials also.  On the base is a star effect and branches.

Above is a vertical version of the new logo.
The horizontal design is in our header.

Jason and Crusader Design’s work can be found at:

http://www.crusaderdesign.co.uk

Jason can be reached at:

jsmith (at) crusaderdesign (dot) co (dot) uk

We have written lots of personal profiles. Telling someone’s story in the best light is old hat for us. We can even write a press release if you have done something that is worth telling the world about. When someone is searching your name, they will find some impressive information. It’s your reputation and we are professional writers. Why compromise?

Contact us today to learn more. Ask a few questions and see how easy it is to look very good.

*while we can make you look very good, everything we write must be based on factual information

Here is an example of a paragraph that would hypothetically be written for a writing service website like ACME Writing.

When you need a copywriter, there is only one place to go for a copywriter and that place is the copywriter ACME Writing.  They aren’t your typical copywriter, but instead, a great copywriter, who can write web copy very well. That web copy can be written to sell the things on your website the way a great copywriter might write. If making sales is important, the great web copy is important and ACME Writing is the copywriter you need to hire when you are looking for a great copywriter.

 Content that is Natural
If you think that I am exaggerating, then you really have to see the real deal.  It actually looks like the paragraph above, but doesn’t make that much sense. This type of keyword stuffing will result in penalties for the offending website.  Keywords and keyword phrases have to be added to content in a natural way.  That means, they should not be forced or used in a way that results in poor sentence structure.  The value of the content to the site visitor should not be compromised in an effort to attract search engines with the artificial keyword usage.

An example of a more natural use of the keywords, copywriter and web copy might look like this:

Salespeople depend on the efforts of the marketing department to provide point of purchase (POP) sales aids and advertising to support their efforts. Those sales aids and that advertising is developed through the work of skilled copywriters.  A great copywriter knows what the needs of the target audience are.  They also understand the features and benefits of the product or service they are tasked with selling.  This is true of web copy and print copy. With web copy, the copywriter has an additional consideration; keywords. With the skills of an artist, the copywriter carefully includes keywords in a natural way into the copy they craft.

 Copywriter can Increase or Decrease traffic to a site like this
With what we know about the algorithms of search engines like Google, it is important to use keywords in a natural way.  The easiest way to do this is to write content that benefits the site visitor.  That should be the primary focus.  When the focus is taken away from this goal, then the use of keywords is often forced and the site is penalized.

In the example using the keyword “copywriter,” the paragraph does not sound natural and the site visitor quickly realizes that the text is artificial and not meaningful to them.  They will not return. On the contrary, a website that promotes content that is natural and valuable to the visitor, will find those visitors returning regularly for more.